Television advertising is not adapted to the language of consumers

Television remains an important pillar within the advertising industry. But even though television advertising continues to enjoy the trust of our advertisers, the television seems incapable of adapting to the language and new forms of communication for users and consumers.

Although television remains the primary means of communication in terms of investment volume, the reality may be quite different given the new habits and consumer trends.

Large companies and brands to continue despite the betting heavily on television advertising, are becoming increasingly aware that new communication tools and channels through the Internet, such as social networks are creating a greater impact and impact among consumers while generating a direct and close relationship with the also increase levels of trust.

The traditional TV is becoming obsolete and losing ground to the constantly changing Internet environment that threatens to conquer his kingdom. In fact, some data in this regard are most evident signs of the changes currently being experienced. In this regard, 70% of Europeans are done monthly, multi-task in the process of media consumption. That is, the vast majority of European consumers access the Internet while watching television.

Users have radically changed their role to move from mere spectators to becoming active part of the communication, and in spite of continuing to maintain its role as recipients of the message, now your participation and opinion are considered vital aspects in this process.

Thus, it is not difficult to understand how television and advertising have been found in the most limited way communication, since neither the viewer's response is immediate or can detect the reactions of consumers, what they think or have to say.

The social networking phenomenon has brought great changes in this regard. Users and consumers not only act as recipients of the message but also share information, they can interact, communicate with their own brands and also be part of a communication under one language.

Another important aspect is directly related to the saturation current advertising on television. This results in a rejection of it by spectators at any time can decide if you really for them is really relevant or interesting, which eventually ends up influencing the effectiveness of advertising itself and an increase in the habit of viewers by changing the channel during commercials.

Television advertising ends up being regarded as something intrusive stops on that to which viewers actually pay attention. And before that, viewers can not show it nor rejection and therefore lose brands and advertisers a great opportunity to know for certain reactions or how to communicate with the consumers themselves.