Facebook Marketing

Imagine having the ability to reach current and potential customers through the most important social network in the world, with about 400 billion users and growing.

That is the proposal made by creators of Face book to trademarks, an offer that had roots of urgency to improve the economic figures of a gold mine that was still a really profitable exploitation route.

The social network aims to be an alternative for companies that still believe that marketing and advertising options are limited to the mass media as radio, television, newspapers and magazines and even the Internet, but also associate it with traditional media, is ie web pages of newspapers and magazines.

Face book

First, companies need to understand that to succeed in these areas should think beyond the term "campaign", and that success in social media is based on creating continuity with consumers.

Therefore, we must seek to be reliable and be perceived in this way in front of customers openly.

Face book has chosen to compete with Twitter by enabling a "public search" by changing their privacy policies-a plus for advertisers, but not for users.

It has also implemented a strategy of "Open Graph", integrating features of Face book directly on other websites, conceptually similar to Google AdSense, based on key words or phrases.

Also, the migration to a system of "Likes" or better known as the button "like it", an application that allows Internet users say if they like the content or an advertiser's product.

A more than interesting for brands considering that Face book now represents 7.5% of time online for people in the United States with 134 billion airtime per month.

The trend is consistent with what others are doing social channels. For example, Twitter has its role Promoted Tweets, an advertising platform aimed at organizations interested in using the micro blogging social network to develop their business strategies.

Continuing with Face book, another point to emphasize is related to their ability to influence, especially through public figures deemed "influences." Reach these people leads to better results and a high "Share of Voice."

Tim Schigel, CEO of Share This, add other concepts such as sharing, the sharing of content, "clicks, how many people do you click to content," engagement, "how much time interacting with the content-and scope-how are inspired to spread and share content.

These benefits are just some of the possibilities that remain to be announced on the social networking world.