Persumer, the new consumer

Companies that are not on the web will not exist for the new consumer, born of a mix between individual and consumer, and named "persumer" which requires marks a closer relationship, according to a study.

Internet is a vital tool in the relationship with the consumer brands post-crisis and now he is not in the network does not exist, predicts the study "The Next Best Brand" by Method Helmer through its Permanent Observatory Trends, FUTUR E.
This study has christened a new term to the consumer of the future: Persumer, a new figure that is emerging and whose name comes from the fusion of people and "Consumer." The Persumer requires another type of relationship with brands that requires one on one communication and frankly, much more involved in their lives, their problems and their daily lives. The post-crisis consumer wants to feel closer to the mark, committed to his world and capable of offering new alternatives, brave and firm.
The future consumer is enhanced by the crisis. He has maintained a cautious stance in relation to consumption and critical to trademarks. And in this line defines the Persumer, a customer who knows its power, its place in the brand-consumer relationship, and is considered the protagonist of this relationship.
His critical spirit puts you in position to choose and will choose those brands that always perceived as well defined, which are clear and not mince words. Credibility is a rising star in this new scenario and the marks should go for that closeness and clarity if they are to a Persumer that is demanding and mature.

Dare to be true

The marks must dare to innovate and get to the future consumer of a new form and different. It is time to return to creativity as a fundamental tool for the renewal of the brand, to help you convey a different, distinct and authentic. As identified in the study, the marks must reinvent itself to be sustainable and dare to be different, innovating not only in your message, but the channels for communicating.
Default molds must be broken and dare to explore new forms of communication. What is different is now well accepted, but there are no parameters closed flexible proposals openly seeking to surprise the consumer of the future.
The demand Persumer brands known address him know all your circumstances and anticipate their needs and desires. In this new direct and close relationship, the post-crisis consumer wants to experience the difference and authenticity of the brand. Cease to be faithful to the brand to become addicted to the experiences they provide them.