The new world of marketing and advertising

If someone fell asleep during the last five years and suddenly woke up in 2010, it would quickly realize that the world of marketing and advertising has changed dramatically in three different ways. Martin Lindstrom, the expert in Neuro-Marketing, explains what happened.

1. The communication and research and subliminal or subconscious part of the vocabulary of most marketers. Do not fall into the trap of believing that conventional research methods work. Over 80% of decisions arise daily in the non-conscious brain. If we can trust these numbers, and all studies show that we have, then 2010 will be the year that marketers will be forced to find alternative research methods to discover the unconscious processes involved in making decisions.
2. The power has gone beyond the brand to customers - even the most powerful brands know that successful campaigns must consistently catch the customers, which in turn will use their powerful ability to spread through word of mouth. " 2010 will also be the year that marketers will have to sacrifice your brand by the customer. What does this mean? It is increasingly common to see how the marks are destroyed by clients expressing their anger or frustration online. The value of the shares of Domino's Pizza fell by 10% when two angry customers rose video to YouTube. How can large organizations, which rarely can turn something in a few hours, withstand such attacks? Brands have to find a way to do just that.
3. 2010 seems to be dominated by guilt. Guilt for spending money, blame for polluting the world, and finally, blame the parents as their children are locked in their world online, away from traditional values that were once the exclusive domain of families. This year, marketers will have to learn to take advantage of this guilt as never before. This is the sad reality. The draft Buyology taught us that fear is one of the most powerful elements in building a brand. Fear is closely associated with guilt, and, as far as the world increasingly rapid turn on itself, the fault is of increasing power. The brands that can cause guilt - or, better still, eliminate guilt - be the winners.