Brands ranking, according to Forbes

Under the new ranking by Forbes magazine developed, Apple, Microsoft and Coca-Cola, in this order become the most valuable brands in the world.

The creator of Macs and other popular devices like the iPod and iPhone mobile Tefon leads the top of this ranking that recognizes the weight of the image of some of the largest companies in the world, and the effects it has on benefits.
Despite the challenges of the new iPhone and Reputation crisis facing the mark, experts and heads of Forbes "It will take more than a problem with receiving antenna 4 for iPhone brand Apple is affected. " The experts ranked Apple at the top of this ranking with an approximate value of their brand of 57 400 million.
The heads of Forbes indicated that Apple is an example to analyze. "A brand that can survive even when its parent company faces, and recalling that Apple's sales fell 46 percent in the 1990s, but the brand value resisted to get the current benefits.
In the second place in this ranking is occupied by the manufacturer of Software Microsoft that on the heels of the company directed by Steve Jobsgracias a brand value of U.S. $ 56 600 million.
Then, Coca-coca, with an approximate value of 55 400 million, ranks third in the list of most valuable brands in the world.
On a list of fifty positions and dominated by technology companies by 30 percent, two other industry giants close the top five: IBM (43,000 million), benefiting from its "strong innovation in the sector, and Google ( 39 700 million), whose value has risen 450 percent since 2005.
The following trademarks appear in this ranking are the fast food chain McDonald's (35 900 million), the conglomerate General Electric (33 700), the signature of Marlboro (29 100), distributed by Altria and Philip Morris International, the technology Intel (28.600 ), and Finnish phone maker Nokia (27 400).
In the ranking are also Japanese car companies like Toyota, which occupies the eleventh position with 24 100 million, despite the damage they have caused in the different brand of cars removed from the U.S. market due to safety problems that had some their designs.
It also highlights the presence of Cisco (23 900 million), telefónica Vodafone (23,500), HP (23 400), operator of U.S. telecoms AT & T (22,000), BMW (19,900), Oracle (19,800), Louis Vuitton (19,000), Mercedes ( 18 800) and Disney, which closes the first twenty posts with 18,500 million.
The list does not see any Spanish or Latin American brand though Forbes said in its analysis were studied over a hundred companies and firms around the world, but at least have some presence in the United States, "and that a mark to be considered must be a global player "in this country.
To develop the ranking, Forbes experts studied the pre-tax profit was accomplished by the various firms in the last three years and took into account other factors such as the role played in each of their sectors.