Business Intelligence for success

Citius, Altius, Fortius! (Faster, higher, stronger). The motto of the Olympic Games helps us reflect on our business objectives at this time. Because. confess, we live in times of change exponential sales cycles vary, the market is more aggressive, consumption patterns change before we finish analyzing sales. We must go further, to adapt, evolve. But how? Using common-sense business intelligence tools.

Information Today

These days a company can not afford, for example, errors such as a sales campaign die before birth, by not taking into account all information necessary to direct their product to market right.

For the Commercial Department of a company the challenge is clear. Analyze what to sell, when, to whom and how. Decisions, along with other areas of the company as Marketing, are based on information from various sources, internal and external. All these parts, well geared, can make good decisions in less time.

Today we are not surprised continuous change and the speed at which it occurs. We live in times where information is growing so rapidly that a newspaper publish more information in a week that was accessible by a person of the eighteenth century in his life.

Thus, the volume of information generated by businesses is doubling every two years. What can we do to manage it? The natural solution is to rely on powerful tools and advanced, so-called business intelligence, allowing us to make better decisions using the huge volume of information also is necessary for our business. The technology allows, and in many cases, the pocket too.

In the case of the commercial area is particularly critical, if we take into account that both business decisions (target market, prices, margins, distribution of accounts) as the analysis of results (sales funnel funnel-sales-, milestones achieved, percentage of achievement of objectives) and the reaction to the alarms (minimum sales threshold, threshold margin, market share) should handle massive amounts of information from various sources throughout the company.

Intelligence, "the Director or the platform?


Rhetorical question if ever there was, as the business intelligence tools give information, but intelligence, industry knowledge and experience of the business address that selects the direction to follow based on the information.

I will give two examples of which can be learned in order to establish the concepts we are examining:

1. Imagine a company that quarterly sales report is remitted to a commercial director role; document in which the figures of the best malls are highlighted with highlighter. Is this enough to track quarterly sales, without detecting any internal or external alarm in all this time? What happens if the manager wants to analyze the same information by customer, by sector, see the trend in the next quarter based on the above? Will the information in time?

2. Now let us take the example of a company whose sales have dropped, but do not know why. You need to look when it reaches its target market if the price of their products is competitive, if your bank is sound and its position within the market. For this purpose, using business intelligence tools define a plan in two phases: situation analysis and monitoring of the plan of action.

To track, define the desired goals and measures to achieve. Sales Director has updated information, reliable, allowing you to verify daily that the plan is working and otherwise react. A plan like this has allowed the recovery position in the market, with sales increasing 35% and 10% margins.

Evolve

The business intelligence tools, or Business Intelligence, opens the door to a new style of business that allows to optimize the time, allowing further improve our decisions, since the quality of information that do increases exponentially.

The market requires a Commercial Director to evolve, to squeeze the most out all the necessary information to make decisions that your company needs, and for this, your best ally is the business intelligence tools. Giving it could mean high losses of market share in times that we can afford.

Let us not miss the train to success. Do we have available all the necessary tools to make our business decisions?