The importance of the presence of brands in the net

Almost 43% of respondents in a survey online if you prefer to choose a single medium. More than half of consumers seeking information network about brands that interest them. And a 30% rate that are well positioned in search engines.

When choosing a single means of communication for their lives, 42.8 percent of respondents prefer the Internet, according to the fourth survey that made the digital production agency and SG2.
The study reveals that more than half of Internet users on the network looking for information on the brands that interest them. With regard to the validity of such data, 39.4 percent believe that the best information is on the official sites, whereas for 34.3 percent,
As for the contents of the websites of companies, 34.7 percent of users prefer services that will be useful, 22.1 percent content of interest and a 15.6 percent which gives you a data presentation and product / service.
It is also important that the mark appears well positioned on search engines like Google or Yahoo (28.9 percent) and having a good website itself (27.1 percent).
With regard to companies with better presence online, Nike was number one (with 12.6 percent of the vote), followed closely by Google (12 percent) and thirdly Sony, which was June 1 , 7 percent.

The marks on the Social Networks

Nearly seven in ten Internet users have expressed to be social network, demographics more likely to use applications such as young people and women.
47.4 percent of respondents claim to be a fan of any brand and claims to have been a fan because he likes the brand, 22.5 percent did so because he wants the promotion, whereas 21.6 percent were recommendation of a friend.
40 percent of social network users will like to say about brands, products or services on the same.