The intuition in making business decisions

One day, Ray Kroc's advisers advised him not to buy McDonald's. But he ignored and went on his instinct. The rest is history ...

All people are born with different capacities, whose phylogenetic origin is difficult to trace. These skills are being lulled as we mature, socialized and "educated."

After the great tsunami that hit several countries in Africa and Southeast Asia in 2004, there were no remains or skeletons of animals.

Obviously, the animals retain some ability to perceive signals that humans have forgotten. And this ability is what we call "intuition."

What is intuition?

One of the most successful definitions of intuition (at least for me) said that intuition is to know, without knowing how we know it.

It is a form of knowledge that helps us recognize the possibilities of any situation without resorting to the reasoning and perceiving the hidden or do not appear at first sight.

Intuition allows us to grasp the truth immediately and accurately, obtaining certain conclusions based on limited information.

Weston Agor refers to intuition as "the ability to integrate and use the information stored on both sides of the brain", and tells us that "the intuitive signals are transmitted in the form of feelings"

Burke and Miller argue that "intuition is an unconscious mental process that builds on the previous history of the individual."

Jagdish Parikh speaks of an "access to the internal reservoir of expertise and experience accumulated for years, and obtaining a response, or an impulse to do something, or a choice among several alternatives, all without being aware of how to obtain "

Frances Vaughan goes further: "Intuition allows us to use the vast supply of knowledge which we are not aware, including not only what one has experienced or learned intentionally or subliminally, but also the infinite reservoir of universal knowledge, in which exceed the limits of the individual. "