Why lose customers?

A survey conducted in Europe revealed that 41% said theGeneral of enterprises as the main responsible for the marketing errors. Only 24% is attributed to the lack of professionalism of the sales team.


The vast majority of professionals, up to 73% are of the opinion that the company and its marketing strategy to blame for the reduction of customers, according to results of market survey "Why lose customers?" by RMG & Associates. In this sense, up to 41%, pointing to the address as the main cause, compared with 32% who blame the lack of a marketing policy. However, only 24% of respondents give this responsibility to the lack of professionalism of the sales team.
The lack of solutions to current customer needs and the absence of an added value to their expectations are the main causes of the loss of customers in organizations, as 57% of respondents. The results of the survey relegated to second place other reasons such as availability of low price competition (15%), or the mismanagement that often makes claims (11%). As to what are the best ways to build customer loyalty, 30% of respondents indicated that add value to the management and 23.44% cited loyalty programs. Only 6.7% named promotions and discounts