For Google, mobile advertising will generate more revenue than in the PC

Google Vice President of Engineering said the new technologies that can tell where a user is located, are helping the company to create online ads more relevant. The market for 'smartphones' are multiplying the business.

It is a kind of advertising that many companies are claiming, as they can provide targeted advertisements to each user according to the location where they are.
Thanks to these phones, insert advertising opportunities have expanded so much that the company claims that the fees companies pay for search ads on mobile phones exceed the rate of their PCs
And is that the number of searches on mobile phones has increased fivefold. "We hope and believe that there is even the possibility of overcoming the desktop in the future," said Gundotra about cost per click of ads for mobile.
He referred to the availability of technologies such as GPS, that allow Google to know the physical whereabouts of a mobile phone user. If this information is supplied to the company that inserts advertising, it may deliver better targeted ads.
Therefore Google, the search engine world number one with revenues of 23.7 billion U.S. dollars in 2009, has intensified its efforts in terms of mobile telephony because of the increased presence of consumers who access the website from its 'smartphones' and Apple's iPhone.